LiveEO Privacy Statement
Last updated on February 11, 2025.
LiveEO believes in the importance of thoughtfully handling personal information and is committed to privacy practices that are transparent and compliant. This Privacy Statement sets out how LiveEO uses the personal information we collect and receive about you.
This information is relevant when you interact with LiveEO or the website available at https://www.live-eo.com ("Website"), or when using the LiveEO Products (Website and Product hereinafter collectively referred to as "Services").
At a Glance
Our Standards: As a business operating globally, we have adopted GDPR standards worldwide while adhering to applicable regional privacy acts, including but not limited to CCPA & CPRA, PIPEDA, Australian Privacy Act, DPDPA.
Applicability: This privacy information applies only to processing where LiveEO is a controller or joint controller. For processing as a data processor, customers are responsible for providing the relevant privacy information.
Controller: LiveEO GmbH, Cuvrystraße 3–4, 10997 Berlin. Data Protection Officer: HYAZINTH Consulting, Lennéstr. 1, 10785 Berlin, info@hdrcontrol.de, +49 30 88 060 910.
Joint Controller: LiveEO and customers for TradeAware platform data
Sources of Data: Data that is automatically or actively provided by you or our customers when using our Services, data publicly available (e.g., from land registries), data made available by third parties (e.g., social networks, cookies).
Processing Purposes: Service provision, authentication, system security and improvement, business continuity measures, legal compliance, business administration, product development, communication, and marketing.
Recipients: Customers, users, service providers, public authorities, advisors, auditors, and other contractual partners as necessary.
Legal Bases: Consent; contractual purposes; compliance with legal obligations; protection of public or legitimate interests (except if these are overridden).
Retention Period: Data is stored as long as necessary for the purposes or required by law.
Your Rights as a Data Subject: Access, correction, deletion, restriction, data portability, and the right to lodge a complaint with a supervisory authority.
Control Rights:
- Withdrawal of Consent: You can withdraw your consent at any time without providing reasons. Processing based on consent will cease from the moment of withdrawal.
- Objection to Processing based on Legitimate Interests: You can object to data processing based on legitimate interests or public interests at any time. Processing will stop unless compelling legitimate grounds override your interests, rights, and freedoms, or the processing serves to establish, exercise, or defend legal claims. Processing for Direct Marketing Purposes will stop without further weighing of interests.
If you want to issue a data subject request, withdraw consent or object you can do so by getting in touch with us, e.g. via email at: info@live-eo.com
In Detail
The following information is intended to help you understand the sources from which LiveEO may receive personal data related to you, who is responsible for its processing and for which purposes LiveEO as the (joint) data controller processes personal data, the legal basis and duration of the purposes and with whom we may share personal data, as well as the rights you have as a data subject with regard to the processing of your personal data.
Contact Information
You can reach us at
LiveEO GmbH
Cuvrystraße 3 – 4
10997 Berlin
LiveEO has appointed as their external Data Protection Officer (DPO)
HYAZINTH Consulting for Tech UG (haftungsbeschränkt)
Lennéstr. 1, 10785 Berlin
Telephone +49 30 88 060 910
Responsibilities and Controllership
When processing personal data, we have different roles, i.e.
As Sole Controller: LiveEO acts as the sole controller for data it processes directly in connection with your interactions with its Services (e.g., when you send inquiries, participate in webinars, or subscribe to newsletters).
As Joint Controller (TradeAware Platform): LiveEO shares responsibility for data processing with its customers who use the TradeAware platform. This includes personal data actively provided by users (e.g., registration details, uploaded documents) and personal data shared by customers about their suppliers, properties, or business for compliance with the EU Deforestation Regulation (EUDR).
- LiveEO is responsible for enabling the platform and ensuring its secure operation, when you register to our Services, when you upload documents and other information relating to you, your business, your suppliers or your properties or when you contact us directly, e.g. to obtain technical support.
- Customers are responsible for ensuring that personal data uploaded or provided is accurate, lawfully obtained and processed.
As Data Processor: In cases where LiveEO acts as a data processor on behalf of its customers LiveEO processes personal data strictly based on the instructions of the customer (as the controller).
Note: This privacy information does not apply to processing where LiveEO acts as a processor. In such cases, customers (as controllers) are responsible for informing data subjects about the processing of their data.
Whilst you can always contact us, if you are unsure who is responsible for the processing of your personal data, our legal and contractual obligations or arrangements may prevent us from responding to your enquiry or carrying out your request unless instructed to do so by the relevant (joint-) data controller.
Origin of Personal Data processed by LiveEO
LiveEO is a provider of earth observation technologies and asset monitoring solutions also actively involved in environmental conservation initiatives. We use satellite data and machine learning algorithms to help our customers with the monitoring, maintenance and management of infrastructure networks and to ensure compliance throughout their supply chains. As such, we as LiveEO primarily process non-personal geospatial data derived from satellite imagery.
However, we also process personal data of customers or data subjects related to our Services.
The data processed by LiveEO comes from the following sources:
- Data actively provided by customers and users: Registration details (e.g., name, email, organization, business phone number).
- Data shared by customers about third parties: Uploaded documents or data shared via the TradeAware platform. Supplier data, property information, or other personal data required for compliance purposes.
- Publicly available sources: LiveEO may process personal data from public sources such as land registries, land survey offices or commercial registries, etc. as required for complying with legal and contractual obligations.
- Third-party services or platforms: Data from social networking sites connected with LiveEO accounts.
- Automatically collected data: Technical data collected when you interact with LiveEO’s Services (e.g., IP addresses, browser information, cookies).
Purposes and Legal Basis of Processing Personal Data
We process personal data for limited purposes and solely where we are contractually or legally allowed or required to do so, or when you have explicitly consented to the processing of your personal data.
Security and Operation
For technical reasons, each time you visit or interact with our Services, your browser or device sends technical information to us, which is logged in server files. This includes connectivity and access data such as the date and time of your visit and the length of time you spent using our Services, the IP address of your device, the referrer URL (the website from which you may have been referred), the subsites visited; and other information about your device as applicable, e.g. device type, browser type and version, settings, installed plug-ins, operating system, logins, settings, tasks performed and other information related to your use of our Services.
This data is used by us to enable interactions with our Service and to secure, operate and improve our systems operation including software-updates, to, to prevent misuse, to detect, prevent and correct errors.
The processing is necessary for the purposes of our legitimate interests in the protection and functionality of the Services.
Provision and Improvement of our Services
When providing our infrastructure and environmental protection management services to our customers, we process personal data primarily in our customers’ legitimate interest to efficiently monitor and maintain infrastructure networks, supply chains and to comply with legal obligations.
For this purpose, our customers may share personal data with us including but not limited to contact details to enable you to register an account as a business user or to provide or retrieve information via our Services.
When registering with our Services we request certain personal data such as names and email addresses, business affiliation, including company or organization name, country, city and (where applicable) state, and business phone number, as well as other account information, such as data and time of registration, software version and updates, logins, purchase history etc..
Depending on your settings when using our Services, we may also analyse data associated with your use of our Services to detect and correct flaws and errors and for other legitimate interests of us and our customers in ensuring the functioning and secure operation of our Services.
We process this information as required for the performance of a contract to which you or a business associated to you are a party, in order to take steps at your request prior to entering into a contract with you or your business as well as in our customers legitimate interests in obtaining accurate information through a secure source.
The processing is based on our contractual relationship and the protection of our legitimate interests in providing and improving better services and to the extent the data is processed to allow our customers to ensure compliance with environmental regulations.
Communication and Support
If you are a business contact, sales prospect or applicant, we process personal data provided to us to communicate with you in order to take steps at your request prior to entering into a contract with you and so that we can follow up on previous business conversations we’ve had with you, for the purpose of providing you additional information about our Services, or assist you in purchasing or accessing our Services.
When registered users reach out to us for technical support, we process data as necessary to answer and help with the request.
Upon your request we process personal data necessary to enable you to attend a webinar or other event that we are carrying out, to download a whitepaper, or participate in an.
The processing is subject to the establishment and fulfilment of contractual relationships and legitimate interests in maintaining and expanding our business.
Training and Product Development
To create datasets for development and improvement of LiveEO AI insights for infrastructure monitoring and environmental protection, we do not use any personal data. However, we may scan information that are already processed by us as described above for any information that may relate to a natural person indirectly and to anonymize/remove such data prior to using it in datasets in training and testing.
The processing is based on our legitimate interests in training and developing products, taking into account the interests and freedoms of the data subjects who could be affected if their data was not removed prior to using it for these purposes.
Direct Marketing
From time to time, we may contact you for commercial reasons via email or telephone, e.g. to inform you about available upgrades, new products, promotions, or special offers.
Unless you are an existing customer, we will only use your contact data for direct marketing purposes after you have given us your prior explicit consent to receive such information. As an existing customer we process your relevant contact details and purchase history based on our legitimate interest in providing you with commercial information related to the products you are using unless you have objected to such communication.
The legal basis for the processing is either your consent or, as applicable, our legitimate interests in direct marketing.
You can opt out from receiving marketing communication from us any time, at no additional costs and without having to state any reason, e.g. by clicking on the link at the bottom of an email, or by communicating this to us.
Compliance and Legal Purposes
We also process personal data for other purposes, e.g. if we are legally obliged to do so for tax purposes or based on our legitimate interests, e.g. if this is necessary for the assertion or defence of legal claims.
The legal basis in these cases is either a legal obligation and legitimate interests in demonstrably complying with legal obligations or as necessary for the assertion or defence of legal claims.
Audits and Business Transactions
During audits or negotiations of any merger, financing, acquisition, bankruptcy or similar transaction, we may analyze and, after weighing of interests of the parties involved and affected, potentially provide personal data as necessary to external auditors, advisors or attorneys as well as other third parties in connection with or during negotiation of such a transaction.
The processing in these cases is based on our legitimate interest in proving compliance and business functionality as required.
Recipients
We don’t sell personal data to third parties; however we may make personal data available to others, including
- Customers: If you have registered to use our Services as a corporate/business user of one of our customers, we may allow the business who controls your account to access, use, remove, retain and control your account and we may provide other personal information related to your use of our Services. As a user of a business account, you may have different agreements with or obligations to the business who controls the account. We are not responsible for any violation by you of such agreements or obligations.
- Users of TradeAware Services: We make documents and other information serving as evidence for proving compliance with the EU Deforestation Regulation available to other registered users of the TradeAware Services.
- Vendors: We only engage carefully selected and contractually bound service providers when providing our Services with whom we may share personal information related to your use of our Services.
- Affiliates: We share data with our affiliates in the ordinary course of our business for administrative purposes and efficiency.
- Authorities: We only share personal data with authorities as instructed by our customers or in cases where we are required to do so by law.
- Advisors, Auditors and other Third Parties: Other than that we only share personal data to the extent necessary with our legal or financial advisors, with auditors or other third parties subject to legal or contractual confidentiality.
We can provide you with additional information upon request where this relates to your personal data.
Third-Country Data Transfers
We only transfer your personal data if
- appropriate safeguards are provided by the recipient for the protection of personal data (including any additional measures required),
- you have expressly consented to the transfer, after we have informed you about the risks,
- the transfer is necessary for the performance of contractual obligations between you and us or between you and one of our users
- or another exception from applies.
Appropriate safeguards include so-called Standard Contractual Clauses, with which a recipient in a restricted third country assures to protect the data sufficiently and thus to ensure a level of protection comparable to the GDPR.
We can provide you with additional information upon request where this relates to your personal data.
Retention and Deletion
In general, we only process personal data until the stated purposes have been fulfilled. After that we either anonymise or delete personal data unless we are legally obliged to keep and document records for a longer period for tax or commercial reasons, or you have consented to further storage, or we have a legitimate interest in the further processing in an individual case that outweighs your interest in the deletion, for example because the processing is necessary for the assertion or defence of legal claims.
We store the personal data processed during registration and login for the duration of the contractual relationship with us and beyond, provided that the data is necessary to prove compliance with contractual or legal obligations or to assert and defend legal claims.
Please note: The purpose of TradeAware is to serve public interests in environmental monitoring. Geoinformation and related data that serve as evidence as required by the EU Deforestation Regulation are thus not deleted by us, even if this information in exceptional cases can be linked to an individual.
Your Control
You may at any time without reason withdraw a consent given to us. In consequence we stop the data processing which was based on your consent in the future.
You may also object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you carried out on the basis of legitimate interests where you deem a different result of the balance of interests; this also applies to any profiling based on this provision.
If you object, we will no longer process your personal data unless we or our users can demonstrate compelling legitimate reasons for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.
If your objection is directed against processing of data for the purpose of direct marketing, we will immediately stop the processing. In this case, it is not necessary to specify a particular legal situation. This also applies to profiling, insofar as it is related to such direct marketing.
Your Data Subject Rights
Additionally you have the right
- to request access to your personal data processed by us. In particular, you may request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data have been or will be disclosed, the scheduled retention period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected by us, and the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details;
- to request without undue delay the correction of inaccurate or incomplete personal data stored by us;
- to request the deletion of your personal data stored by us, unless the processing is necessary to exercise the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;
- to request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure and we no longer require the data, but you need it for the assertion, exercise or defense of legal claims or you have objected to the processing;
- to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another controller; and
- to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.
Cookies and Similar Technologies
When using our Services, usage data is collected in the context of so-called "web tracking". This means that the behavior of certain users can be tracked pseudonymously in order to improve and personalize our Services and to optimize advertising. We also use cookies and comparable technologies for this purpose.
What are cookies? Cookies are small text files containing information that are stored on your device used to access the site. They are usually used to assign a specific action or preference on a website to a user, but without identifying the user as a person or revealing his identity.
Cookies are not automatically good or bad, but it is worth understanding what you can do about them and making your own decisions about your data.
We use the following types of cookies, the scope and functionality of which are explained below: Session cookies and persistent cookies.
Session cookies are automatically deleted when you close your browser. This applies in particular to session cookies. They store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close your browser.
Persistent cookies are also retained when you close your browser and then automatically deleted after a certain period of time, which may vary depending on the cookie. You can also delete the cookies at any time in the security settings of your browser.
You can set your browser before or after your visit to our website so that all cookies are rejected or to indicate when a cookie is sent. Usually, these settings can be managed in the settings of your browser, including in such a way that no cookies can be set at all or that cookies are deleted again. Your browser may also have an anonymous browsing feature. You can use these functions of your browser yourself at any time. However, if you have disabled the setting of cookies in your browser by default, our services may not function properly.
In addition to cookies, we use other technologies for tracking users. These include, for example, so-called pixel tags (also known as "web beacons", "GIFs" or "bugs").
What are pixel tags? Pixel tags are transparent one-pixel images that are displayed on the website. They track, for example, whether a particular area of the website has been clicked on. When triggered, the pixel tag logs a user interaction and can read or set cookies. Since pixels often rely on cookies to function, turning cookies off can interfere with them. But even if you turn off cookies, pixels can still detect a website visit.
Pixels send your IP address, the referrer URL of the website visited, the time the pixel was viewed, the browser used, and previously set cookie information to a web server. This makes it possible to carry out range measurements and other statistical evaluations, which serve to optimize our services.
Purposes and legal basis
Necessary Cookies
We use cookies and similar technologies on the one hand to improve your experience when using our website. For example, we use session cookies to recognize that you have already logged into your user account. These are automatically deleted after you leave our site. In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your terminal device for a certain specified period. If you visit our site again to use our services, we automatically recognize that you have already been with us and which entries and settings you have made so that you do not have to enter them again.
The data processed by these cookies are necessary for the purposes to protect our legitimate interests as well as those of third parties in accordance with § 25 TDDDG and Article 6 (1) lit. f) of the GDPR.
Optional Cookies
On the other hand, we use these technologies - provided you have given your consent - to statistically record the use of our services and to evaluate it for the purpose of optimizing our services, as well as to show you adds on third-party sites.
You can withdraw your consent at any time for the future via the cookie management tool. You can call up the tool again at any time via the icon at the bottom of the website to check and adjust your consent settings.